Council Member Wanda Adams' "Salsa Against Violence" Birthday Fundraiser  | Case Study


Client: Houston City Council Member Wanda Adams - District D

Project: Public Relations | Public Engagement

Objective: To raise money and generate awareness in celebration of Council Member Wanda Adams' birthday on behalf of the Houston Area Women's Center (HAWC) and their Children's Court Services initiative.

Strategy: The One World team developed and implemented a special event that increased awareness and funds for the HAWC. 

One World Strategy Group was exclusively responsible for: 

  • Handling all event logistics including location scouting and procurement, finalizing contract negotiations, staffing and managing all volunteers, actualizing and coordination event agenda and accommodation VIP guests.
  • Creating design of all collateral pieces, on-site visual display and decor.
  • Establishing and managing a detailed database which tracked attendance, guest contact and all donations.
  • Partnering with the Houston Area Women's Center to engage with possible guests through numerous social media channels including Twitter, Facebook and blog posts authored before, during and post event.

Result: The One World team hosted a lively crowd of more than 60 and secured more than $6000 in donations.